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Both give a personal trainer a branded client app; both can build a real mobile app published under your own store listing. The difference is how that is sold: Kahunas puts the store app inside its top subscription package. FitBrand's subscription plans put your branded app live on your own subdomain within minutes; the store listing is a separate piece of work under Enterprise, quoted as a custom project. Which one is right depends on how much being in the store matters to you.
The FitBrand column is how our own product behaves today. Every statement in the Kahunas column is based on information kahunas.io publishes itself (read on August 26, 2026). We write both sides' prices as they are, in their own currencies: the exchange rate moves every day, so we do not convert here and leave the comparison to you.
| Topic | FitBrand | Kahunas |
|---|---|---|
| Where the client app lives | On the subscription plans: a branded web app published on your own subdomain (yourbrand.fitbrand.app). The client adds it to their home screen. An App Store and Google Play listing is done under Enterprise, as a separately quoted project. | A mobile app published on the App Store and Google Play under the trainer's own listing. On their own site this is listed as a feature tied to the top package (Ultimate). |
| Time to go live | On the subscription plans, the moment you save your logo and colour. No store review. The timeline of an Enterprise project is agreed in a call. | Their own site says “live in under 30 days”; their FAQ states they launch 99% of apps within 30 days. |
| Apple / Google developer account | Not needed on the subscription plans; because the app is not published in a store, you do not have to open any developer account. | Their own site states that the trainer needs an Apple Developer account costing 99 USD a year. |
| Branding updates | On the subscription plans, live instantly; the client downloads nothing. | Because it is a store app, it depends on the release and store flow. |
| Published prices | Turkish web price, in Turkish lira, VAT included: Free ₺0, Pro ₺499/mo, Elite ₺1.249/mo. Outside Türkiye you subscribe in the iOS or Android app and the store charges in your own currency. The Enterprise project is quoted separately. | US dollars: Essentials $35/mo, Growth $69/mo, Ultimate $99/mo. The branded mobile app is in the Ultimate package. (kahunas.io, read on August 26, 2026.) |
| Interface language | 9 languages including Turkish; the dashboard, the client app and the landing page are all in the same one. | Their own site does not state which languages are supported. |
| Artificial intelligence | Workout plan drafts, exercise swaps, progress commentary, client messages and calendar-event suggestions. All of them drafts — nothing reaches the client until you approve it. | Their own site lists a feature called “Health Score A.I”. |
| Free plan | Yes. 3 clients, 5 plans, no credit card. | Their own site does not advertise a free plan. |
Both companies can give a trainer a real mobile app with its own page on the App Store and Google Play, under the trainer's own name and logo. The difference is how that is sold. Kahunas puts it inside a subscription package: on their own site the branded mobile app is listed in the top package (Ultimate, $99/mo — read on August 26, 2026). At FitBrand this is not a subscription feature: it is a separate software project under Enterprise, whose scope is agreed in a call and which is quoted as a custom project.
That structural difference has sides that favour Kahunas, and there is no point hiding them:
Whichever model it comes in, a store app carries its own costs: an Apple Developer account is required (Kahunas states on their own site that this is 99 USD a year), there is a store review process, and every branding change is tied to publishing a release. The app you publish on FitBrand's subscription plans is a web app (a PWA) and carries none of those costs — but it is not searchable in the store either. Which model is right depends on how valuable being in the store is for your business.
Sign up, upload your logo, pick your colour. Your client app is live at yourbrand.fitbrand.app. There is no review queue to wait out.
On the subscription plans you pay Apple and Google nothing separately; no cost appears beyond the monthly plan.
The dashboard, the client app and the landing page all in one language, out of 9 supported. Billing in Türkiye is in Turkish lira and support is in Turkish.
The assistant suggests workout plans, exercise swaps, progress commentary and client messages. None of it reaches the client until you approve it.
FitBrand gives a personal trainer a client app with their own logo, colour and subdomain (yourbrand.fitbrand.app). It is not published in an app store; the client opens the link and adds it to their home screen. That is why the time to go live is measured in minutes, no Apple or Google developer account is needed, and branding changes go live instantly. The interface works in 9 languages including Turkish, and there is a free plan that never expires.
In how the store app is bought. Kahunas puts the branded mobile app inside its top subscription package: on their own site the Ultimate package is advertised at 99 USD a month (read on August 26, 2026). So you pick the package and start without waiting for a sales call, you know the monthly cost upfront, and their own FAQ states they launch 99% of apps within 30 days. FitBrand also builds a real mobile app under your own listing on the App Store and Google Play, but does not include it in a subscription package: it runs as a separate project under Enterprise and is quoted as a custom project. If you want to start a store app on your own, at a published monthly price, Kahunas' model meets that directly.
Yes, but not as a feature of the subscription packages. We build a real mobile app published under your own listing on the App Store and Google Play under Enterprise; that is a separate piece of work whose scope is agreed in a call and which is quoted as a custom project. The branded client app you get on the Free, Pro and Elite plans is a web app (a PWA) published on your own subdomain and is not published in a store.
On your client's phone it behaves like an app, with its own icon, its own splash screen and a full-screen interface, and it can send push notifications. On the subscription plans it is technically a web app (a PWA), which means it cannot be found by searching the App Store or Google Play — it is installed from a link. If you want an app that people find by searching the store, we do that as a separate project under Enterprise.
You rebuild your clients, your plans and your exercise library in FitBrand; write to us if you want help moving. The fastest way to start is to open a free account and try it with a few clients.
Source note: the statements about Kahunas are based on information published on kahunas.io on August 26, 2026 and may change. The package prices written here were read from their own site the same day and are reproduced as they are, in US dollars. For current packages and prices, check their site directly. Kahunas is a trademark of Kahunas; it is not affiliated with FitBrand.
We ask for no card on the Free plan. Open your account, set up your brand, invite your first client — then decide.