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Looking for an Everfit alternative? An honest comparison

Both give a personal trainer a branded client app. The difference is what “branded” means at each price. On Everfit's Pro and Studio plans your logo and colours go inside the Everfit client app; an app published under your own listing on the Apple and Google Play Store is their Enterprise white-label solution. FitBrand hands you a fully branded client app on your own subdomain from the first paid plan, and does the store listing as a separate project under Enterprise. Which one is right depends on what you need branded, and on how much nutrition and automation matter to you.

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The short answer

Pick Everfit if…

You want nutrition inside the product — macro tracking, meal plans, recipe books, habit coaching — which FitBrand does not build
You want your client app under your own listing on the Apple and Google Play Store, and you have a registered business with a trademark
You want a bigger free tier: their Starter is published as free forever for up to 5 clients
You run a studio or a team and want group chat, broadcast messages and an on-demand training portal
Paying in US dollars, at a price that scales with your client count, suits you better than a flat monthly tier

FitBrand

Pick FitBrand if…

You want a client app with nothing but your own name on it, live today
You do not want developer accounts, company paperwork or a store review in order to carry your own brand
You want full branding at the first paid tier, not at an enterprise quote
You want your dashboard, client app and landing page in your own language
You want one monthly price with nothing bolted on as a paid add-on

Point-by-point comparison

The FitBrand column is how our own product behaves today. Every statement in the Everfit column is based on information Everfit publishes itself (read on August 27, 2026). We write both sides' prices as they are, in their own currencies: the exchange rate moves every day, so we do not convert here and leave the comparison to you.

Topic	FitBrand	Everfit
Where the client app lives	A branded web app on your own subdomain (yourbrand.fitbrand.app). Your client opens the link and adds it to their home screen; it works on iPhone and Android. It is not published in any app store. A store listing is done under Enterprise, as a separately quoted project.	Their own site says the client app runs on iOS and Android. On the subscription plans your clients use the Everfit app itself; an app published under your own listing on the Apple and Google Play Store is their Enterprise white-label solution.
What branding gets you on a paid plan	From Pro the app is yours end to end: your logo, your colour, your subdomain, your landing page and blog, and the “Powered by” badge removed. Nothing on your client's screen carries our name.	Their pricing page puts Custom Branding — “your brand logo and colors into the client app” — on the Pro and Studio plans. Their help centre lists Advanced Custom Branding as a one-time add-on for Pro and Studio at $75, and states that for your own app listing there is a white-label solution on the Enterprise plan.
What your own store listing takes	Not offered on the subscription plans; because the client app is not in a store, there are no developer accounts, no company documents and no review queue. Under Enterprise we build the store app as a custom project.	Their help centre asks for your own Apple Developer Account (stated at $99 USD a year) and Google Developer Account ($25 one-off registration fee), a D-U-N-S® number, proof of business ownership and proof that your business name is trademarked.
Published prices	Turkish lira, billed monthly: Free ₺0, Pro ₺499/mo, Elite ₺1.249/mo — a flat plan, not a per-client price, and Elite has no client limit. Outside Türkiye you subscribe in the iOS app and the store charges in your own currency. Enterprise is quoted separately.	US dollars, scaling with client count: Starter free for up to 5 clients; Pro from $19/mo for 5 clients up to $290/mo for 300; Studio from $105/mo for 50 clients up to $430/mo for 500; Enterprise custom priced for 500+ clients. Annual billing is lower. (everfit.io, read on August 27, 2026.)
What the monthly price includes	One price per plan. The exercise library, plan builder, analytics, calendar, per-exercise notes, landing page, blog and the AI assistant are all inside it; there are no paid add-ons.	Their pricing page sells modules on top of the plan: Autoflow $29/mo, On-Demand Collections $25/mo, Payments & Packages $9/mo, Meal Plans & Recipe Books $39/mo.
Free plan	Free, no card, never expires: 3 active clients, 5 custom plans, no AI, and a “Powered by” badge stays on the client app.	Their pricing page publishes Starter as “Forever Free”, for up to 5 clients.
Interface language	9 languages including Turkish; the dashboard, the client app and your landing page all run in the same one.	Their own site does not state which interface languages are supported.
Artificial intelligence	Workout plan drafts, exercise swaps, progress commentary, client messages and calendar suggestions. All of them drafts — nothing reaches the client until you approve it.	Their own site names an AI Workout Builder and MacroSnap AI meal logging.

Branding: two different models

Both companies put a personal trainer's brand on the client app. The difference is what you get for it, and when. On Everfit the branding sits inside their own client app: their pricing page puts Custom Branding — your logo and colours in the client app — on the Pro and Studio plans, their help centre sells Advanced Custom Branding as a one-time $75 add-on for those same plans, and states that an app under your own listing is the white-label solution on the Enterprise plan (read on August 27, 2026). On FitBrand the client app is fully branded from Pro (₺499/mo): your own subdomain, your logo, your colour, your landing page, and our name nowhere on your client's screen. The store listing is the part we keep for Enterprise, as a separately quoted project.

That structural difference has sides that favour Everfit, and there is no point hiding them:

Their free tier is bigger. Their pricing page publishes Starter as free forever for up to 5 clients; our Free plan takes 3.
The store listing is a standing product. They run it as a named Enterprise white-label solution with a documented onboarding path; for us it is a custom project agreed in a call.
Nutrition is in the box. Macro tracking, meal plans and recipe books are theirs to sell; we do not build them.
Small rosters start cheaper. Their price scales with client count and begins at $19 a month for 5 clients, below a flat paid tier.

Whichever model it comes in, a store listing carries its own costs. Everfit's own help centre asks for an Apple Developer Account at $99 USD a year, a Google Developer Account with a $25 one-off registration fee, a D-U-N-S® number, proof of business ownership and proof that your business name is trademarked — and after that every release still goes through store review. The app you publish on FitBrand's subscription plans is a web app (a PWA) and carries none of that — but it is not searchable in a store either. Which model is right depends on how valuable being in the store is for your business.

Where FitBrand is strong

Live today

Sign up, upload your logo, pick your colour. Your client app is live at yourbrand.fitbrand.app. There is no review queue to wait out and nothing for your client to hunt for in a store.

Your name only, from the first paid plan

On Pro the client app, the landing page and the blog are yours end to end. No badge of ours on your client's screen, no company documents, no developer account.

Your language, end to end

The dashboard, the client app and the landing page all in one language, out of 9 supported. Billing in Türkiye is in Turkish lira through iyzico, monthly, cancel anytime.

AI drafts, you approve

The assistant suggests workout plans, exercise swaps, progress commentary and client messages. None of it reaches the client until you approve it; it never acts on its own.

Frequently asked questions

What does FitBrand offer as an Everfit alternative?

FitBrand gives a personal trainer a client app with their own logo, colour and subdomain (yourbrand.fitbrand.app). It is not published in an app store; the client opens the link and adds it to their home screen, on iPhone or Android. That is why the time to go live is measured in minutes, no developer account is needed, and branding changes go live instantly. From the Pro plan the branding is complete — nothing on your client's screen carries our name. The interface works in 9 languages including Turkish, and there is a free plan that never expires.

Where is Everfit stronger?

In breadth, and in how the store listing is sold. Everfit builds things we do not: macro tracking, meal plans, recipe books, habit coaching, forms and an on-demand training portal. Their published Starter plan is free forever for up to 5 clients, against 3 on ours, and their paid price scales with your roster from $19 a month for 5 clients (read on August 27, 2026). They also run a named Enterprise white-label solution that puts your app under your own listing on the Apple and Google Play Store, with a documented onboarding path. FitBrand builds that store app too, but as a separately quoted project under Enterprise rather than as a plan feature. If you want nutrition inside the product, or a store listing you can buy as a product, Everfit meets that directly.

Does FitBrand build apps on the App Store and Google Play?

Yes, but not as a feature of the subscription plans. We build a real mobile app published under your own listing on the App Store and Google Play under Enterprise; that is a separate piece of work whose scope is agreed in a call and which is quoted as a custom project. The branded client app you get on the Free, Pro and Elite plans is a web app (a PWA) on your own subdomain and is not published in a store.

Is FitBrand's client app a real app?

On your client's phone it behaves like an app, with its own icon, its own splash screen and a full-screen interface, and it can send push notifications. On the subscription plans it is technically a web app (a PWA), which means it cannot be found by searching the App Store or Google Play — it is installed from a link. If you want an app people find by searching the store, we do that as a separate project under Enterprise.

Can I move from Everfit to FitBrand?

You rebuild your clients, your plans and your exercise library in FitBrand; write to us if you want help moving. The fastest way to start is to open a free account and try it with a few clients.

Source note: the statements about Everfit are based on information published on everfit.io and its own help centre, read on August 27, 2026, and may change. The plan prices written here were read from their own site the same day and are reproduced as they are, in US dollars. For current plans and prices, check their site directly. Everfit is a trademark of Everfit; it is not affiliated with FitBrand.

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