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Both give a personal trainer a branded client app. The difference is what that app is. Trainerize takes its own mobile app, already on the App Store and Google Play, and re-skins it with your branding in three tiers; the tier that gives you your own Apple Store listing also requires your own Apple Developer account and a registered legal entity. FitBrand's subscription plans put your branded app live on your own subdomain within minutes, with no store, no developer account and no company paperwork; a store listing is a separate project under Enterprise. Which one is right depends on how much being in the store matters to you.
The FitBrand column is how our own product behaves today. Every statement in the Trainerize column is based on information trainerize.com publishes itself (read on August 27, 2026). We write both sides' prices as they are, in their own currencies: the exchange rate moves every day, so we do not convert here and leave the comparison to you.
| Topic | FitBrand | Trainerize |
|---|---|---|
| Where the client app lives | On the subscription plans: a branded web app published on your own subdomain (yourbrand.fitbrand.app). Your client opens the link and adds it to their home screen; it works on iPhone and Android. An App Store and Google Play listing is done under Enterprise, as a separately quoted project. | The ABC Trainerize mobile app for iOS and Android, which their own site lists from the free plan up. A Custom Branded App re-skins that same app with your branding, at three levels: Pro, Studio and Enterprise. |
| Your own App Store listing | Not part of any subscription plan. Under Enterprise we build a real mobile app published under your own listing, as a separate project whose scope is agreed in a call and which is quoted individually. | Their branded-app page states the Pro-level app gives you your own Google Play Store listing but a shared ABC Trainerize Apple Store listing. Your own Apple Store listing comes with the Studio-level app, which is included with Studio-level plans. |
| Developer account and company requirements | None. Because the app is not published in a store, there is no developer account to open, no company to register and no D-U-N-S number to obtain. A trainer working as an individual can sign up and go. | Their own FAQ states the Studio and Enterprise apps require your own Apple Developer account, priced at 99 USD a year and charged directly by Apple, and that your business must be a recognised legal entity with a D-U-N-S number — trade names and branches are not accepted. The Pro-level app carries none of those requirements. |
| Time to go live | On the subscription plans, the moment you save your logo and colour. No store review. The timeline of an Enterprise project is agreed in a call. | Their own FAQ gives an average turnaround of 4 weeks for Studio and Enterprise apps once they have everything they need, depending on the quality of your assets, your response time and Apple's or Google's approval time. |
| Published prices | Turkish lira, billed monthly through iyzico, cancel anytime: Free ₺0, Pro ₺499/mo, Elite ₺1.249/mo. Outside Türkiye you subscribe inside the iOS app and the store charges in your own currency. The Enterprise project is quoted separately. | US dollars: Basic free, Grow $9/month, Pro from $23/month, Studio Plus $248/month. Their page notes that all prices are in USD and subject to applicable taxes. The Pro-level branded app is a one-time 169 USD fee on top of the plan. (trainerize.com, read on August 27, 2026.) |
| Client seats and the free plan | Free: 3 active clients and 5 plans, no card, and it never expires. Pro: 10 clients, 10 plans, 200 custom exercises. Elite: unlimited clients, plans and custom exercises. | Their own pricing page: Basic is free with 1 coaching client seat; Grow has 2 seats; the Pro tiers run 5, 15, 30, 50, 75, 100 and 200 seats; Studio Plus runs 500, 1000 and 1000+. |
| What the monthly price covers | No add-ons. Branding, your landing page, your blog, the AI assistant, push notifications, the calendar and the exercise library are all inside the plan price. | Their pricing page sells four paid add-ons alongside the Grow and Pro plans — Advanced Nutrition Coaching, Business, Video Coaching and Stripe Integrated Payments — advertised from 10 USD a month and marked as included on Studio Plus. |
| Artificial intelligence | Workout plan drafts, exercise swaps, progress commentary, client messages and calendar-event suggestions. All of them drafts — nothing reaches the client until you approve it. | Their pricing page lists an AI Workout Builder, available from the Grow plan upward. |
Both companies put a trainer's brand on a client app. The difference is what gets branded. Trainerize brands its own store app: the Custom Branded App takes the ABC Trainerize app and re-skins it, in three tiers. On their own site the Pro-level app gives you your own Google Play Store listing but a shared ABC Trainerize Apple Store listing; your own Apple Store listing arrives at the Studio level, included with Studio-level plans, and their FAQ states it requires your own Apple Developer account at 99 USD a year plus a registered legal entity with a D-U-N-S number (read on August 27, 2026). FitBrand brands a web app on your own subdomain, live in minutes; a store listing is not a subscription feature here but a separate project under Enterprise, quoted individually.
That structural difference has sides that favour Trainerize, and there is no point hiding them:
Whichever model it comes in, a store app carries its own costs. Trainerize states on their own site that their Studio and Enterprise apps need an Apple Developer account at 99 USD a year charged by Apple, and a business recognised as a legal entity with a D-U-N-S number; at the Pro level your iPhone clients still download through the shared ABC Trainerize Apple Store listing. On top of that there is a store review process, and every branding change is tied to publishing a release. The app you publish on FitBrand's subscription plans is a web app (a PWA) and carries none of those costs — but it is not searchable in the store either. Which model is right depends on how valuable being in the store is for your business.
Sign up, upload your logo, pick your colour. Your client app is live at yourbrand.fitbrand.app. There is no review queue to wait out and no paperwork to file.
On the subscription plans you pay Apple and Google nothing separately, and you do not need a registered company; no cost appears beyond the monthly plan.
The dashboard, the client app and the landing page all in one language, out of 9 supported. Billing in Türkiye is in Turkish lira and support is in Turkish.
The assistant suggests workout plans, exercise swaps, progress commentary and client messages. None of it reaches the client until you approve it.
FitBrand gives a personal trainer a client app with their own logo, colour and subdomain (yourbrand.fitbrand.app). It is not published in an app store; the client opens the link and adds it to their home screen, on iPhone or Android. That is why the time to go live is measured in minutes, no Apple or Google developer account is needed, no company registration is involved, and branding changes go live instantly. The interface works in 9 languages, and there is a free plan that never expires.
In the store. Their client app is already on the App Store and Google Play and their own site lists it from the free plan up, so your client can search for it, install it and update it the way they do with any other app. Their branding tiers are published too: on their own site the Pro-level branded app is a one-time 169 USD fee on top of the plan and gives you your own Google Play Store listing, while your own Apple Store listing comes with the Studio-level app, included with Studio-level plans (read on August 27, 2026). FitBrand also builds a real mobile app under your own store listing, but does not include it in a subscription package: it runs as a separate project under Enterprise and is quoted individually. If being findable in the store is central to how you sell, Trainerize's model meets that directly.
Yes, but not as a feature of the subscription packages. We build a real mobile app published under your own listing on the App Store and Google Play under Enterprise; that is a separate piece of work whose scope is agreed in a call and which is quoted as a custom project. The branded client app you get on the Free, Pro and Elite plans is a web app (a PWA) published on your own subdomain and is not published in a store.
On your client's phone it behaves like an app, with its own icon, its own splash screen and a full-screen interface, and it can send push notifications. On the subscription plans it is technically a web app (a PWA), which means it cannot be found by searching the App Store or Google Play — it is installed from a link. If you want an app that people find by searching the store, we do that as a separate project under Enterprise.
You rebuild your clients, your plans and your exercise library in FitBrand; write to us if you want help moving. The fastest way to start is to open a free account and try it with a few clients.
Source note: the statements about Trainerize are based on information published on trainerize.com on August 27, 2026 and may change. The plan prices written here were read from their own site the same day and are reproduced as they are, in US dollars. For current plans and prices, check their site directly. Trainerize and ABC Trainerize are trademarks of their owner; they are not affiliated with FitBrand.
We ask for no card on the Free plan. Open your account, set up your brand, invite your first client — then decide.