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Looking for a TrueCoach alternative? An honest comparison

Both give a personal trainer a branded client experience, and both do it properly. The difference is whose name is on the app. TrueCoach's branding package puts your logo, a colour theme and a yourname.truecoach.co subdomain inside the TrueCoach app; the app your client installs from the App Store or Google Play is still published under TrueCoach's own listing. FitBrand publishes a client app on your own subdomain that carries your name and no one else's, live within minutes — but it is not in any store. Which one is right depends on whether the store install matters more to you than being the only brand on the screen.

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The short answer

Pick TrueCoach if…

  • You want your client to install the app from the App Store or Google Play, even though the listing is TrueCoach's
  • You want to collect client payments inside the platform — theirs runs on Stripe and is on every plan
  • You coach from an Android phone and want a coach app on it
  • You want wearable and nutrition data flowing in: Apple Health, Garmin, OURA, WHOOP, MyFitnessPal
  • Being priced in US dollars is fine by you, and you would rather evaluate on a 14-day trial than on a free plan
FitBrand

Pick FitBrand if…

  • You want the client app to carry your name only, with no other company's on it
  • You want your brand live today, with a landing page and a blog on the same subdomain
  • You want your dashboard, client app and landing page in your own language
  • You are looking for a plan that is free forever, with no card to start
  • You want AI to draft the plan while the last word stays yours

Point-by-point comparison

The FitBrand column is how our own product behaves today. Every statement in the TrueCoach column is based on information truecoach.co publishes itself (read on August 27, 2026). We write both sides' prices as they are, in their own currencies: the exchange rate moves every day, so we do not convert here and leave the comparison to you.

TopicFitBrandTrueCoach
Whose brand the client seesYours alone. On Pro and Elite the client app carries your logo, your colour and your subdomain (yourbrand.fitbrand.app), with no FitBrand mark anywhere. The Free plan keeps a small “Powered by” badge.Yours inside their app. Their help centre calls it enhanced custom theming, unlocked on the Standard plan and above: your logo, brand colours and a yourname.truecoach.co subdomain. The app itself stays TrueCoach's.
Where the client app livesA web app (a PWA) on your own subdomain. Your client opens the link and adds it to their home screen; the icon is yours. It works on iOS and Android but cannot be found by searching a store. A store listing is done under Enterprise, as a separately quoted project.In the stores, under TrueCoach's own listings: their site links an iOS app for coaches and clients and an Android app for clients. Your client installs and updates it the ordinary way.
Published prices and client limitsTurkish lira, billed monthly through iyzico, cancel anytime: Free ₺0 with 3 active clients, Pro ₺499/mo with 10, Elite ₺1.249/mo with unlimited clients. Outside Türkiye you subscribe in the iOS app and the store charges in your own currency.US dollars, billed monthly: Starter $29.98/mo up to 5 active clients, Standard $69.98/mo up to 20, Pro $164.98/mo up to 50. On annual billing the same plans read $26.34, $57.99 and $136.99 a month. Branding starts at Standard. Their FAQ says there are no extra fees. (truecoach.co, read on August 27, 2026.)
How you startA free plan that never expires: 3 clients, 5 plans, no credit card. You upgrade when your roster grows.A 14-day free trial, no credit card required, and a 90-day money-back guarantee for first-time annual subscribers. Their own site does not advertise a plan that stays free afterwards.
Taking money from clientsNot built in. Your packages are shown on your landing page and the conversation moves to WhatsApp; you collect the money your own way.Built in. TrueCoach Payments runs on Stripe, sets up recurring client subscriptions, and their pricing page lists it on every plan.
The trainer's own appA web dashboard plus a native iOS app. There is no publicly available Android app for trainers — on Android you work from the browser.Coach apps for both iOS and Android, linked from their own site.
Interface language9 languages including Turkish; the dashboard, the client app and the landing page are all in the same one.Their own site does not state which interface languages are supported; their help centre is published in English.
Artificial intelligenceWorkout plan drafts, exercise swaps, progress commentary, client messages and calendar-event suggestions. All of them drafts — nothing reaches the client until you approve it.Their features page does not list an AI feature inside the product; they publish an AI meal plan generator among their learning resources.

White-label: what the word covers on each side

TrueCoach sells a package it calls a Custom-Branded Fitness App, available on the Standard plan and above. On their own site that means your logo on the client web app and its emails, a colour theme, and a subdomain in the form yourname.truecoach.co (read on August 27, 2026); their help centre files the same feature under the question “Can I white-label my TrueCoach account?” and answers it with enhanced custom theming. What none of it changes is the store listing: the mobile app your client installs is published by TrueCoach, under TrueCoach's name. On FitBrand's Pro and Elite plans there is no second name at all — and no store listing either.

That structural difference has sides that clearly favour TrueCoach, and there is no point hiding them:

  • It is in the store. Your client searches, installs and updates through Apple and Google, with no link to send and no home-screen step to explain.
  • Money moves inside it. Client payments run on Stripe on every one of their plans; we collect nothing on your behalf.
  • Both sides, both phones. They publish coach apps for iOS and Android; our trainer app on Android is not publicly available.
  • Data flows in. Apple Health, Garmin, OURA, WHOOP and MyFitnessPal feed their platform directly.

The other side of it is what your client actually sees. On TrueCoach the icon on their phone and the page in the store belong to another company; your brand lives in the logo and the colours inside it. On FitBrand's Pro and Elite plans no other company's name appears anywhere — but the app is installed from a link rather than found by searching, because it is a web app (a PWA). Which trade to take depends on whether being in the store is worth more to your business than being the only brand on the screen.

Where FitBrand is strong

Only your name on it

On Pro and Elite the client app, the subdomain, the landing page and the emails all carry your brand and nothing else. Your client never reads another company's name.

Live today

Sign up, upload your logo, pick your colour. Your client app is live at yourbrand.fitbrand.app. There is no review queue to wait out and no developer account to open.

Your language, end to end

The dashboard, the client app and the landing page all in one language, out of 9 supported. Billing in Türkiye is in Turkish lira and support is in Turkish.

AI drafts, you approve

The assistant suggests workout plans, exercise swaps, progress commentary and client messages. None of it reaches the client until you approve it.

Frequently asked questions

What does FitBrand offer as a TrueCoach alternative?

FitBrand gives a personal trainer a client app with their own logo, colour and subdomain (yourbrand.fitbrand.app), carrying no other company's name. It is not published in an app store; the client opens the link and adds it to their home screen, and it works on iOS and Android. That is why the time to go live is measured in minutes, no Apple or Google developer account is needed, and branding changes go live instantly. It comes with a landing page and a blog on the same subdomain, an exercise library with muscle maps and video guides, progress analytics, a calendar, two-way per-exercise notes and push notifications. The interface works in 9 languages, and there is a free plan that never expires.

Does TrueCoach offer a white-label app?

Their own help centre answers the question “Can I white-label my TrueCoach account?” with what it calls enhanced custom theming, unlocked on the Standard plan and above: a colour theme, your logo on the client web app and its emails, and a subdomain in the form yourname.truecoach.co. The marketing page for the same feature is titled Custom-Branded Fitness App. What is not offered anywhere on their site is a listing under your own name: the mobile app your clients install is TrueCoach's own App Store and Google Play listing. So your branding sits inside their app rather than in place of it.

Where is TrueCoach stronger?

In everything that follows from being a store app with a business layer around it. Your client installs from the App Store or Google Play and updates it the way they update everything else. TrueCoach Payments runs on Stripe and collects recurring client payments on every plan, and their pricing FAQ says there are no extra fees; FitBrand collects nothing on your behalf. They publish coach apps for both iOS and Android, while FitBrand's trainer app is not publicly available on Android. They integrate with Apple Health, Garmin, OURA, WHOOP and MyFitnessPal. Their published plans run to 50 active clients, with larger rosters quoted on request (truecoach.co, read on August 27, 2026). If those weigh more with you than being the only brand on the screen, their model meets that directly.

Is FitBrand's client app a real app?

On your client's phone it behaves like an app, with your icon, your splash screen and a full-screen interface, and it can send push notifications on iOS and Android. Technically it is a web app (a PWA), which means it cannot be found by searching the App Store or Google Play — it is installed from a link you send. If you want an app that people find by searching the store, we do that as a separate project under Enterprise, quoted on its own; it is never part of a subscription plan.

Can I move from TrueCoach to FitBrand?

You rebuild your clients, your plans and your exercise library in FitBrand; write to us if you want help moving. The fastest way to start is to open a free account and try it with a few clients before you touch your paid roster.

Source note: the statements about TrueCoach are based on information published on truecoach.co and its help centre on August 27, 2026 and may change. The plan prices written here were read from their own site the same day and are reproduced as they are, in US dollars. For current plans and prices, check their site directly. TrueCoach is a trademark of TrueCoach, Inc.; it is not affiliated with FitBrand.

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