Coaching & Business
On online coaching, client management, and growing your business.
Personal trainers' business problems: 91 accounts reviewed in 8 countries
We reviewed 6,700 posts from 91 accounts that teach trainers business in 8 languages. The problems are the same in every country, but one topic is almost never discussed.
What signals do clients give before they quit?
A client rarely quits in a single day. Weeks earlier, their sentences, messages and workout logs change. How to read these signals and what to write.
When to bring up package renewal: a week-by-week timeline
Renewal isn't discussed in the last lesson, it is prepared from the first week of the package. A week-by-week plan from the starting measurement to the new goal in the final lesson.
How many lessons a month should you teach? Calculating your income ceiling
Dividing your target income by your lesson fee is not enough. Gym share, holidays and cancellations reveal the real ceiling. A worked example and five levers that raise it.
Client tracking methods: paper, Excel, WhatsApp and apps compared
How do paper, Excel, WhatsApp and a client app work at 10, 30 and 60 clients? The strength of each method and when you should switch.
The 3 numbers every personal trainer should check each month
Active clients, packages ending this month and clients with no workout for 10 days. Three numbers that show where your business is heading, in 15 minutes a month.
What should your first message be to someone who asks "how much?"
A reply that is only a number invites comparison shopping. A three-step answer, plus ready-made messages for DM and WhatsApp.
What to write to someone who says "let me think about it" after a trial lesson
"Let me think about it" is usually not a "no" but an unanswered question. What to give them to take home, what to write the next day, and when to stop?
Showing clients their progress: the best tool for renewals and referrals
Clients don't notice slow progress themselves. Which number to show and when, how to explain it in 30 seconds, and how shared progress turns into referrals.
If ChatGPT writes programs, why would a client pay you?
AI writes a workout plan in seconds. But the plan was never the real product. A trainer's value starts after the day the plan is written.
What do last-minute cancellations cost you a year? A fair cancellation policy
Two last-minute cancellations a week look small, but over a year they approach a month of income. Work out the cost and get a copyable cancellation policy template.
Followers are growing, clients are not: audit your profile like a stranger
If followers come but messages don't, the problem is usually the profile, not the content. A 5-question audit through a stranger's eyes and a before/after bio example.